Ecoembes launches Reciclaje 5.0. a recycling project that enables citizens to connect mobile phones with containers to promote recycling

Because of their status as advanced recycling spaces, 4 municipalities, 2 universities and a hospital in Catalonia will pilot this pioneering European project. Ecoembes is committed to extending the project to other areas if the results are optimal. Reciclaje 5.0 was presented today during a seminar entitled “Smart technologies at the service of the citizen”, organised by the Fundación Fórum Ambiental and Ecoembes. In attendance was Damià Calvet, Catalonia’s minister of Territory and Sustainability.


TheCircularLab, Ecoembes circular economy innovation centre, has presented a pioneering environmental care initiative in Barcelona: the “Reciclaje 5.0” project. Through this initiative, and thanks to the collaboration of the Catalan Government, the organisation is seeking to turn Catalonia into a circular economy “sandbox”, in other words, a real environment in which to test best waste management and recycling practices.

Reciclaje 5.0.

“Reciclaje 5.0” is an idea for change which seeks to revolutionise and rethink the way of mobilising citizens in environmental issues. This project, the only one of its kind in Europe, will connect citizens to the yellow recycling container, through the mobile phone, and encourage them to recycle more and better. All thanks to technologies such as sensors, apps, gamification and blockchain.

Citizens wishing to participate in this pilot initiative should register in a WebApp. All intelligent containers/litter bins will have a QR code and will be identified to nearby citizens thanks to the geolocation of their smartphones. Each recycling action will be digitally registered in “RECICLOS”, a digital scoring system, and the commitment of users will be rewarded in the form of products or services related to sustainability.

The project will be piloted throughout 2019 through the deployment of intelligent containers in Igualada, Sant Boi, Granollers and the district of Pla d’Estany; and also through the installation of digital litter bins in the facilities of the Hospital Can Ruti and the Politécnica de Catalunya and Rovira i Virgili universities.