Through its Directives, the European Union is increasingly promoting segregated collection of municipal waste to ensure that materials can have a second life. For this reason, Ecoembes, within the framework of its commitment to the circular economy, has been promoting the recycling of domestic packaging in Spain for 20 years. During this time, the environmental organisation has been committed to innovation and technology in order to make the management of this waste more and more efficient. And this is why Ecoembes decided to set up TheCircularLab. Located in Logroño, this is the only innovation centre in the world that specialises in the area of packaging.

In this context, selective waste collection is of special importance and more so if we bear in mind that the models being driven by the EU make it necessary to have greater investment at municipal level in order to achieve correct waste management and subsequent treatment. And raising awareness amongst citizens in order to ensure correct waste separation in the home is of vital importance.

It is precisely with these objectives of efficiency and citizen awareness that Ecoembes –through TheCircularLab- has initiated the Smart Waste project, in collaboration with Minsait, the Indra business unit that responds to the challenges of digital transformation in companies and institutions. The project centres around an information management and data analysis platform aimed at optimising local management of waste, improving the quality of life of citizens and encouraging their participation.

Collective Intelligence

Smart Waste falls within the transversal concept of Smart Cities, using information from different data sources, such as sensors in vehicles, containers and sorting plants, social media and other sources of citizen information and information on municipal services. The platform was built on the basis of this transversal concept, and contextualised at all times to take into account citizens, and information on their habits and behaviour patterns in order to provide a response to the expectations and needs of all stakeholders.

With this approach, municipalities or entities that manage waste as municipal associations or public
service consortiums can learn from each other and progress towards an intelligent territorial model in which they can compare their performance constructively and improve the efficiency and quality

Fernando Sanz

Fernando Sanz, Innovation Specialist at Ecoembes 

Published in: Nº62 FuturENVIRO July 2019