Ecoembes has been promoting the recycling of domestic packaging in Spain for 20 years, an illustration of the organisation’s commitment to the circular economy. During this period, Ecoembes has been committed to the implementation of innovation and technology to make the management of this waste increasingly more efficient.
This has culminated in the creation of TheCircularLab, a pioneering European project that encompasses all the proposals and solutions to promote innovation in the areas of packaging and its subsequent recycling, all within the framework of the circular economy.
Located in Logroño, TheCircularLab is the world’s only innovation centre specialising in this area. Through innovation, the centre focuses on all stages of the packaging lifecycle, from its conception, through eco-design to reintroduction into the consumption cycle in the form of new products.
These days, with the emergence of the Internet of Things and Smart Cities, technology gives access to a large quantity of information from a diversity of sources, such as data from sensors, information from treatment plants, citizen opinion through surveys and the social media, incidents, open data, etc.
Having all this information at our disposal serves for little if we are not capable of endowing it with the intelligence and added value needed to improve municipal services, making them more efficient and enabling citizens to interact more readily with their local authorities.
Nobody is unaware of the fact that true commitment to the circular economy requires the cooperation of all the actors involved: citizens, as the main participants, public authorities, integrated management systems, such as Ecoembes, and the companies that provide and operate municipal services.
Published in: FuturENVIRO #44 October2017